/ɪˈfɛməˌrɒn, -ərən/ [i-fem-uh-ron, -er-uhn]
1. anything short-lived or ephemeral.
2. ephemera, items designed to be useful or important for only a short time, esp. pamphlets, notices, tickets, etc.
3. ephemera Printed matter of passing interest.
Q: What is that little piece of paper behind the circle in the invitation?
A: While traveling in Japan last year, we amassed a glorious collection of material for a scrap book. As we were designing the wedding invitation we wanted to see if we could incorporate a visual element that would be representative of that trip. As we sifted through ideas, numerous illustrations of cherry blossoms, and far too many cool-cute-over-the-top cartoon characters we arrived at this idea. Include an actual piece of ephemera from our journey in a little window onto that history.
So there you have it. Each invitation has a unique small piece of printed matter that we collected on our trip, including train tickets, maps, receipts, menus, flyers and anything else that ended up in our pockets at the end of a long day of sightseeing.